Blue Flower

The UAE pavilion created a huge buzz as soon as it opened. Luckily, Inigo Bujedo Aguirre, renowned and internationally published photographer who is represented in the Middle East by ASTUDIO, a digital marketing agency in Dubai, Abu Dhabi, Qatar, Egypt, Lebanon, Kuwait, Saudi Arabia, was there not only to witness this honourable event, but to also document it through his amazing photos.

The 3-storey pavilion was designed by Foster + Partners, the same architects who developed the 80-storey Index Tower in Dubai Financial Centre and designed the second phase of Dubai Design District, the “hipster district,” to name some of its biggest Dubai architectural developments. In Abu Dhabi, one of its major projects was The Souk, a shopping centre with high-end boutiques in a traditional Arabian-style design located In The World Trade Center Abu Dhabi.

The UAE pavilion’s main theme was “Feeding the Planet, Energy for Life” and it was home of symbolical pieces, structure, and amphitheater. The curvilinear walls are 12-meter in height resembling the sand dunes that the region is well known for. The said walls houses an amphitheater that shows a short film entitled “Family Tree.” It is about a young girl’s journey towards finding the importance of conserving the world for a sustainable tomorrow.

It also had a secluded custom oasis within shaded palm trees that are also scattered around the pavilion demonstrating its importance to the survival in the UAE back in the day.

In 2013 Dubai won the bid as the host of Expo 2020, one of the world’s most celebrated expos where the future of humanity is exhibited. With years of preparation for the Expo 2020, we can expect to look forward to a well-planned structure with participating countries showcasing their visions for a sustainable future whilst imparting history. ASTUDIO, Dubai video production agency, is looking forward to this beautiful mark of history.

Each month Oryx produces a fashion shoot for its sister publication, Oryx Premium.

The social heart of Doha, Souq Waqif is known for its buzzing atmosphere, restaurants, and cafés for watching the world go by, and merchants trading fine silks, carpets, spices, textiles, antiques, musical instruments, and Arabian oud perfumes.

There has been a souq on this site for centuries. Recently restored, Souq Waqif features mud-rendered shops, exposed timber beams, and some beautifully restored original Qatari buildings, and remains one of the most traditional marketplaces in the region.

Inspired by Souq Waqif’s unique location, rich history, and vibrant atmosphere, we headed there for Oryx Premium’s latest fashion shoot, and recorded a behind-the-scenes experience of the photoshoot.

The man behind the camera is Toufic Araman, Founder of ASTUDIO digital marketing agency one of the leading fashion photographers in Qatar and the Middle East. Toufic’s vast experience in fashion photography has made him one of the most sought after photographers of fashion designers and fashion magazines in the region. He and his team made the most of the beautiful location and the traditional products available at the souq, reflecting the Qatari heritage and spirit.

The photoshoot attracted much attention from passersby, as they witnessed how much work goes into capturing the perfect shot.

The production crew of the photography production agency, aramanstudio was able to transform the Colourful rugs, cushions, and fabrics from the souq as the perfect backdrop for the images in the heart of the cultural bazaar; while another shot in the souq’s narrow, winding alleyways provided an intriguing contrast to the bustling marketplace.


Toufic Araman’s keen eye on details, creativity and expertise in fashion photography has been reflected in this shoot. Capturing Qatar’s rich heritage through Souq Waqif and combining it with the modern twist through this fashion shoot.

In record time, Souq Waqif Boutique Hotels (SWBH), the luxury, five-star hotel collection owned and managed by Al Rayyan Hospitality, has made its mark on the Qatari and regional tourism scene.

With its gleaming, pristine hotels in the heart of historic Souq Waqif, the award-winning collection blends style and originality with modern design features while embracing Qatar’s heritage.

SWBH now has eight exceptional five- star designer hotels in Souq Waqif: Al Mirqab, Arumaila, Al Najada, Al Jasra, Al Bidda, Musheireb Al Jomrok, and Bismillah, embodying the ultimate in panache and flair with their perfectly executed architectural design. Now guests can experience the bustle of the lively Souq Waqif market before enjoying a charming escape to one of the eight exclusive gems that make up the luxury boutique hotel collection, offering state-of-the-art facilities.

With their own distinct character, each of the eight designer hotels provides its own individual style of Qatari hospitality. A seamless blend of authentic Arabic heritage and flawless contemporary elegance, the hotels all offer a luxurious retreat from the fascinating labyrinth of alleyways in Souq Waqif with their welcoming boutique shops and atmosphere from a bygone era.



ASTUDIO is a digital creative agency. As a one-stop studio, we combine the creativity and storytelling of an ad agency with a production company's technical expertise and execution.